Cavinder twins announce next venture: a partnership with Jake Paul brand

Pinterest LinkedIn Tumblr

The Cavinder twins, a little more than a week from their departure from the University of Miami, have announced one of their next ventures.

Former Hurricanes women’s basketball stars Haley and Hanna Cavinder are partnering with Betr Holdings, Inc., a company co-founded by social media personality and professional boxer Jake Paul. The agreement includes exclusive media rights and makes the Cavinders equity partners, content creators and creative directors with the brand. The deal was announced Wednesday.

The Cavinders will bring their podcast ‘Twin Talk’ over to the Betr network and will also make on-camera appearances to drive engagement of female-centric sports content. They will also make regular appearances on Betr’s flagship series ‘BS w/ Jake Paul.’

Betr was launched in 2022 by Paul and co-founder Joey Levy and is a sports betting and media platform that includes a focus on microbetting, which allows users to place wagers on individual plays and events.

“Betr gives us the ability to accelerate the growth of The Cavinder Twins brand in a focused and truly authentic manner,’ Haley and Hanna Cavinder said Wednesday in a statement. ‘We love sports, thrive on competition, and enjoy creating and bringing ideas to life. Betr truly makes The Cavinder Twins and our brand that much better and bigger.”

On April 11, two days after the WNBA draft, the Cavinders announced in a shared post on Instagram that they were leaving the Hurricanes program and transitioning away from careers in basketball.

The Cavinders, who were trailblazers in the NCAA’s name, image and likeness era, joined Miami in April 2022 after transferring from Fresno State. Haley was a starting guard as the Hurricanes marched to a historic season and averaged 12.2 points per game. Hanna, also a guard, came off the bench and averaged 3.8 points per game. The Hurricanes this season made their first-ever women’s Elite Eight run in this year’s NCAA tournament.

The sisters were on track to earn $1 million in NIL money and transferred to Miami for a bigger platform. They have a combined 1.3 million followers on Instagram and 4.5 million followers on their joint TikTok account.

While they were with the Hurricanes, the Cavinders struck deals with the WWE, Victoria’s Secret, Boost Mobile and Raising Cane’s.

This post appeared first on USA TODAY